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Local Digital Marketing Consultant

Company: McClatchy
Location: Kennewick
Posted on: July 7, 2019

Job Description:

The Local Marketing Consultant drives digital-first multimedia account growth for local accounts, within a defined geographic area. ?Following the sales process; identifying qualified prospects, understanding their needs and crafting customized solutions to meet customer needs. ? Local Media Consultants understand our solutions, particularly our strategic products like digital & direct marketing and partner with experts to provide ROI for customers.Job RequirementsPrimary Responsibilities:Understand assess and develop plans for areas for growth (cross-sell/up-sell-new customers) within identified opportunity categories and assigned geography and share insight with local sales team.Create proposals after gaining a complete understanding of the client's needs through a CIA.Communicate the ROI of the solution and educate the client on the solution, as needed.Actively manage relationship by reporting campaign results to ensure client satisfaction and identity follow-up opportunities for up-sell and cross-sell.Target and build relationships with existing clients and potential clients within the local market.Smoothly transition accounts to and from other teams as necessary based on spending level and customer needs.Key Competencies:Able to identify and capture new business revenue.Understand each client and their unique business needs in order to provide ROI-impactful solutions.Exhibits technical competency, e.g. updating our CRM, creating client-ready proposals in PowerPoint, etc.Researches and provides insights to the clients.Attends local chamber events and networking events to become clear media leader in territory.Has deep understanding of local market & competitive landscape.Percentage of time spent:50% = New Sales30% = retention20% = Up-sell/Cross-SellWe need an experienced hunter/prospector sales professional who loves the consultative sales process and who can hit the ground running. You must have a good driving record and vehicle insurance.The starting with base pay plus commission and a fantastic benefit package.?Tri City Herald is an equal opportunity employer.recblid pqs1gl24m1dcqqbrynd13bfbuozxvw

Keywords: McClatchy, Kennewick , Local Digital Marketing Consultant, Advertising , Kennewick, Washington

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