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Local Digital Marketing Consultant

Company: McClatchy
Location: Kennewick
Posted on: November 23, 2019

Job Description:

The Local Marketing Consultant drives digital-first multimedia account growth for local accounts, within a defined geographic area. Following the sales process; identifying qualified prospects, understanding their needs and crafting customized solutions to meet customer needs. Local Media Consultants understand our solutions, particularly our strategic products like digital & direct marketing and partner with experts to provide ROI for customers.Job Requirements
Primary Responsibilities:


  • Understand assess and develop plans for areas for growth (cross-sell/up-sell-new customers) within identified opportunity categories and assigned geography and share insight with local sales team.
  • Create proposals after gaining a complete understanding of the client's needs through a CIA.
  • Communicate the ROI of the solution and educate the client on the solution, as needed.
  • Actively manage relationship by reporting campaign results to ensure client satisfaction and identity follow-up opportunities for up-sell and cross-sell.
  • Target and build relationships with existing clients and potential clients within the local market.
  • Smoothly transition accounts to and from other teams as necessary based on spending level and customer needs.

    Key Competencies:

    • Able to identify and capture new business revenue.
    • Understand each client and their unique business needs in order to provide ROI-impactful solutions.
    • Exhibits technical competency, e.g. updating our CRM, creating client-ready proposals in PowerPoint, etc.
    • Researches and provides insights to the clients.
    • Attends local chamber events and networking events to become clear media leader in territory.
    • Has deep understanding of local market & competitive landscape.

      Percentage of time spent:50% = New Sales30% = retention20% = Up-sell/Cross-Sell
      We need an experienced hunter/prospector sales professional who loves the consultative sales process and who can hit the ground running. You must have a good driving record and vehicle insurance.
      The starting with base pay plus commission and a fantastic benefit package.
      Tri City Herald is an equal opportunity employer.
      recblid ionl6oe7wppdqb8v5njbxq10av7sbw

Keywords: McClatchy, Kennewick , Local Digital Marketing Consultant, Professions , Kennewick, Washington

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