Pharmaceutical Sales Customer Engagement, CNS- Kennewick, WA
Company: Otsuka Pharmaceutical
Location: Kennewick
Posted on: January 26, 2023
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Job Description:
Otsuka America Pharmaceutical, Inc. has launched a new customer
engagement approach designed to better deliver on patient,
caregiver and HCP expectations in an evolving healthcare
environment. The new model is built around where patients get their
care-locally, with the intent to better serve patients, caregivers,
and healthcare providers, delivering a higher quality experience
that ultimately is focused on improving patient care. --The
"ecosystem approach" creates a unified focus among account
management, medical, patient access and market access to engage
local healthcare systems and identify opportunities to improve the
patient experience. Through this matrix model, customers will now
experience more coordinated and seamless care with digital-enabled
support to bridge care gaps. --In Otsuka's evolved customer
engagement model, a Health Science Associates (HSA) will engage
HCPs through a variety of in-person, virtual and digital tools,
offering expanded expertise regarding products and the approved
conditions they treat. Otsuka's Clinical and Scientific Specialists
(CSS) will provide deep clinical expertise on-demand and will
engage healthcare providers to offer personalized education on
disease state, thought leadership and real-world evidence.--
--These ecosystems are led by Ecosystem Leads and are grouped into
regional areas.-- Regional Leads have significant autonomy to
assess unique market priorities and customize decisions that
reflect local customer needs. In the future, Otsuka will also shift
to drive customer engagement quality, accountability, and cohesion
between patients and healthcare providers. Ultimately, it is all
about putting customers at the center of everything they do. --The
Health Science Associate will report directly to the respective
Ecosystem Lead, coordinating with cross-functional colleagues in
Medical (CSSs), Market Access (HSAMs), and Patient Support (PALs)
under appropriate guardrails. This individual will serve as the
main point of contact/connection to healthcare provider (HCP)
customers and should have a wide breadth of expertise, (e.g. able
to address complex on-label information based on approved content,
able to promote two products (CNS HSAs). --Conducts proactive
outreach to HCPs on topics such as:--
Keywords: Otsuka Pharmaceutical, Kennewick , Pharmaceutical Sales Customer Engagement, CNS- Kennewick, WA, Sales , Kennewick, Washington
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